Idea Verdicts

What we killed, and why

We scored 112 startup ideas. Only 6 survived as Strong Potential — the rest we'd Park or Kill, and we say exactly why.

One thing to keep in mind: every call here assumes you're building alone, with no funding and no team. If you have a technical co-founder, an existing audience, or an unfair advantage in a space, some of these Kills could be your Pursue. Open any idea to see the scores behind the call and judge for yourself.

Separating must-haves from vitamins? Use the Needs lens before you argue with a Kill.