Events & Hospitality

Event Tech

Event management tools for independent planners and corporate event coordinators. Grand View Event Management Software: $9.32B (2025) → $17.33B (2030), 13.2% CAGR. Solo-accessible slice: event planner back-office tools — client proposals, vendor coordination, and event budget tracking. Enterprise platforms (Cvent, Bizzabo) and ticketing (Eventbrite) are inaccessible; the gap is a $29-39/mo planner CRM that's more event-specific than HoneyBook and cheaper than Aisle Planner.

Read research deep dive →2 scored verdicts →
MixedTradeoffs ahead

Current market

$9.32B

2025

Projected market

$17.33B

2030 estimate

Growth / year

13.2%

Compound annual growth

Competition

Moderate

Room if you niche down

Why this outlook

Score breakdown

Market size0.7 / 30

Larger total market, more points

Growth7.9 / 30

Faster CAGR, more points

Problem pain22.5 / 25

More severe unsolved pain, more points

Competition−6 / 15

Subtracted: crowded markets lose points

Mixed·Tradeoffs ahead

How to read the outlook

Look at the word first. Strong means a good place to build. Promising means worth a closer look. Mixed and Tough mean harder conditions.

Strong = good place to build · Promising = worth a look · Mixed = tradeoffs · Tough = hard mode.

Market size trajectory

2025 → 2030

Unsolved problems

3 problems · 6 ideas

Problem 01

Independent event planners (freelance/boutique) send custom proposals in Word/Canva with no tracking, manage vendor contacts across email threads, and lose day-of vendor information in months-old email chains — all adding hours of administrative work per event.

High painPeople feel this often

SaaS opportunities · 2

PlannerDesk

Event planner CRM for independent planners: client inquiry pipeline, proposal builder with open-tracking, vendor contact directory with per-event assignment, contract status tracking, and auto-generated day-of vendor sheet — replacing the email + spreadsheet combo.

Revenue$39/mo per planner; $69/mo for boutique agency (up to 5 staff)

EventClient

Client management tool for freelance event planners: track inquiries through booking, send branded proposals with e-signature, store client preferences and vendor history, and generate a final event timeline — designed specifically for planners who manage 10-30 events per year.

Revenue$29/mo per planner

Problem 02

In-house corporate event coordinators at SMBs (50–500 employees) manage $5K–$50K event budgets in Excel with no visibility into committed vs. actual spend — discovering budget overages days before the event when it's too late to course-correct.

High painPeople feel this often

SaaS opportunities · 2

EventBudget

Corporate event budget tracker for in-house coordinators: create an event with a total budget, add vendor commitments (estimated and contracted amounts), log invoice payments, and see real-time remaining budget with over-commitment warnings — generating a budget summary for manager approval.

Revenue$29/mo per coordinator; department plan at $49/mo for 5 users

ConfBudget

Event spending tracker for company events: build a budget by category (venue, catering, AV, swag, travel) and track actual spend as invoices come in — with a manager dashboard showing budget vs. committed vs. spent across all events in the quarter.

Revenue$19/mo per coordinator

Problem 03

Independent event planners don't collect structured post-event feedback from attendees — losing opportunities for testimonials, referrals, and insights to improve future events.

Medium painNoticeable friction

SaaS opportunities · 2

EventPulse

Post-event feedback tool for event planners: branded mobile-optimized attendee survey (5 standardized questions + NPS), automated email delivery post-event, aggregate results with trend tracking, and a client-facing 'event success report' to justify renewal bookings.

Revenue$19/mo per planner; unlimited events and attendees

AfterEvent

Attendee feedback and testimonial collector for event planners: automatic post-event survey via text/email with NPS score and open questions, permission-gated testimonial extraction for marketing, and a year-over-year satisfaction dashboard.

Revenue$14/mo per planner

Communities to watch

Reddit communities

Sources