Event Tech
Event management tools for independent planners and corporate event coordinators. Grand View Event Management Software: $9.32B (2025) → $17.33B (2030), 13.2% CAGR. Solo-accessible slice: event planner back-office tools — client proposals, vendor coordination, and event budget tracking. Enterprise platforms (Cvent, Bizzabo) and ticketing (Eventbrite) are inaccessible; the gap is a $29-39/mo planner CRM that's more event-specific than HoneyBook and cheaper than Aisle Planner.
Current Market
$9.32B
2025
Projected Market
$17.33B
2030 estimate
Growth Rate
13.2%
CAGR
Competition
4/10
Moderate
Score breakdown
Larger total market, more points
Faster CAGR, more points
More severe unsolved pain, more points
Subtracted: crowded markets lose points
Total 25 / 100
How to read the score
Opportunity Index is 0–100. Higher is better: more market size and growth, sharper unsolved pain, minus crowded competition.
Bands: Strong (40+) · Promising · Mixed · Tough. Color on the map tracks this index.
Market Size Trajectory
Unsolved Problems & SaaS Opportunities
3 problems · 6 ideasIndependent event planners (freelance/boutique) send custom proposals in Word/Canva with no tracking, manage vendor contacts across email threads, and lose day-of vendor information in months-old email chains — all adding hours of administrative work per event.
SaaS Opportunities
PlannerDesk
Event planner CRM for independent planners: client inquiry pipeline, proposal builder with open-tracking, vendor contact directory with per-event assignment, contract status tracking, and auto-generated day-of vendor sheet — replacing the email + spreadsheet combo.
EventClient
Client management tool for freelance event planners: track inquiries through booking, send branded proposals with e-signature, store client preferences and vendor history, and generate a final event timeline — designed specifically for planners who manage 10-30 events per year.
In-house corporate event coordinators at SMBs (50–500 employees) manage $5K–$50K event budgets in Excel with no visibility into committed vs. actual spend — discovering budget overages days before the event when it's too late to course-correct.
SaaS Opportunities
EventBudget
Corporate event budget tracker for in-house coordinators: create an event with a total budget, add vendor commitments (estimated and contracted amounts), log invoice payments, and see real-time remaining budget with over-commitment warnings — generating a budget summary for manager approval.
ConfBudget
Event spending tracker for company events: build a budget by category (venue, catering, AV, swag, travel) and track actual spend as invoices come in — with a manager dashboard showing budget vs. committed vs. spent across all events in the quarter.
Independent event planners don't collect structured post-event feedback from attendees — losing opportunities for testimonials, referrals, and insights to improve future events.
SaaS Opportunities
EventPulse
Post-event feedback tool for event planners: branded mobile-optimized attendee survey (5 standardized questions + NPS), automated email delivery post-event, aggregate results with trend tracking, and a client-facing 'event success report' to justify renewal bookings.
AfterEvent
Attendee feedback and testimonial collector for event planners: automatic post-event survey via text/email with NPS score and open questions, permission-gated testimonial extraction for marketing, and a year-over-year satisfaction dashboard.
Communities to watch
r/eventplanning
Planners discussing client management, vendor coordination, and back-office tool frustrations
r/weddingplanning
Wedding planners and clients on planning tool recommendations and pain points
r/events
Event pros discussing tech stacks and operational challenges